TOYOTA RAV4 Campaign
CONCEPT: Create visual assets to support organic social posts and paid campaign efforts for the RAV4.
CREATIVE DIRECTION: Utilize leading line composition to naturally guide the viewer’s attention toward the vehicle, keeping the RAV4 as the focal point of the visual story.
EXECUTION: Captured imagery using the Canon EOS R6 Mark II and refined the final assets in Adobe Lightroom.
OUTCOME: Increased brand awareness and engagement through audience interaction, comments, and positive brand resonance.
TOYOTA BZ WOODLAND "BIG FOOT"
CONCEPT: For an easygoing piece of content, present the RAV4 as if it’s a rare “Bigfoot” sighting.
TOYOTA'S SPEED OF CULTURE MOMENT: NEW YORK KNICKS REACHING 2026 NBA FINALS
CONCEPT: Exploring how Toyota can naturally connect with cultural conversations and shared experiences.
CREATIVE DIRECTION: Capture a sense of nostalgia by reimagining what everyday life looked like in 1999, tying together cultural moments, the NBA Finals in New York, and relatable memories from that era.
EXECUTION: Used Google Gemini AI to help develop and visualize a classic neighborhood setting inspired by the late ’90s.
OUTCOME: Drove engagement through conversation, comments, and positive brand resonance by tapping into shared nostalgia.
TOYOTA'S SPEED OF CULTURE MOMENT: CAR SCREAM TREND
CONCEPT: Explore how Toyota can authentically connect with cultural conversations and shared experiences through relatable social content.
CREATIVE DIRECTION: Traveled to Toyota’s vehicle warehouse and collaborated with the Vehicle Marketing team to create a front-facing piece of content that positioned Toyota as approachable, relatable, and connected with audiences on social platforms.
EXECUTION: Captured content using the DJI Osmo Pocket 3 and microphone setup, then edited the final piece in Final Cut Pro.
OUTCOME: Increased audience engagement through comments and conversation while strengthening brand resonance by leveraging a relevant social media trend.
TOYOTA'S reveal: grmn corolla
CONCEPT: Create an engaging “sizzle reel” for the new GRMN Corolla using client-provided imagery.
CREATIVE DIRECTION: Move beyond a traditional slideshow format by incorporating motion, pacing, and dynamic transitions to create a more immersive and attention-grabbing experience.
EXECUTION: Designed motion elements through keyframing and edited the final piece in Final Cut Pro.
OUTCOME: Generated 70K views on Instagram, increasing awareness and engagement for the GRMN Corolla.
GMC
ROle: art director, photographer, and editor
SHOT with Canon EOS R6 Mark ii
Edited with adobe Lightroom
Campaign Overview:
This campaign targets a new generation of truck lovers who value both power and progress, positioning the Sierra EV Elevation as a bold blend of tradition and innovation that drives American craftsmanship into the future.
CLINIQUE
ROle: PRODUCTION ASSISTANT
SHOT with Canon EOS R6 Mark ii
Campaign Overview:
This activation aimed to capture lifestyle and beauty mega influencers at the event, and showcase Clinique’s products.
